Ace Packaging

Choosing the Right Style of Mailer Box for Your Business

James Simpson Packaging Expert

James Simpson is a leading expert with over 10 years experience in the luxury packaging industry.

Custom Printed Mailer Box

Did you know that choosing the correct mailer box for your business can enhance your brand? Designing a printed mailer box may seem daunting, but it doesn’t have to be! Thanks to accessible and affordable custom printing services, you can easily create eye-catching and memorable designs to make your product stand out. 

There are many styles of mailer boxes. The key to ensuring you pick the right one is working with a dedicated printing and packaging company to work through the benefits and drawbacks of each type of box.

In this blog post, we’ll help you decide which one is right for you and your business.

Custom Mailer Box

What is a Custom Mailer Box?

Digitally printed packaging comes in various shapes, sizes, and styles. But the most common type is the corrugated cardboard box. These boxes are strong and durable, making them ideal for shipping heavy or fragile items. They’re also relatively inexpensive, making them a fantastic choice for businesses on a budget.

A popular choice for less fragile products is paperboard mailer boxes. These are made from stiff paperboard, often coated with wax or plastic. Custom paperboard packaging offers the right amount of protection for lightweight items. It can also be printed with high-quality graphics. However, they’re less sturdy than cardboard or foam boxes and are usually more expensive.

Each style of box comes with its own benefits and drawbacks. And when deciding on which kind is best for your products, it’s essential to be aware of all the different types of packaging available. Luckily, this blog will provide you with helpful tips on choosing the best boxes for your products.

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The Different Styles of Mailer Boxes

There are a variety of box styles available on the market. Whether you need the perfect gift box or custom packaging for a clothing business, choosing the best package depends on your specific needs and requirements. Here’s a brief overview of the different styles:


Corrugated Mailer Boxes: These are the most popular type of packaging and are typically made from corrugated cardboard. They are super solid and easy to assemble. However, they’re less attractive than the other options and can be difficult to seal properly.


Paperboard Packaging: Ideal for lightweight products such as cosmetics and food, paperboard packaging offers a dynamic option for businesses that have a higher budget and want to level up their branding. 


Rigid: These boxes are made from stiff materials such as wood or metal boxes. They are more durable than corrugated boxes and can be reused multiple times. The downside is that they’re also heavier, making them more expensive.


Speciality Boxes: A variety of speciality mailers are available on the market, such as boxes for wine bottles or fragile items. These boxes offer more protection than standard ones but may be more expensive.

Printed Mailer Boxes For Small Businesses

Custom mailer boxes are perfect for helping small businesses build and reinforce their brand. We live in a visual world, and high-quality logo packaging works wonders for marketing purposes. Beautiful mailer boxes will entice buyers to choose your brand and ensure your business is remembered. 


Experts at Ace Packaging are here to give you some simple tips to ensure you choose the best type of custom-printed packaging for your business. 


Tip #1: Keep it Simple


When designing your printed mailer boxes, one of the best pieces of advice is to keep it simple. This doesn’t mean that your design needs to be boring but that you should focus on critical elements that will make your boxes stand out.


Your logo should be the centrepiece of your design, so ensure it is prominently featured and easy to read. You can also use colours and patterns to enhance your mailer boxes, but don’t go overboard – too much visual clutter will confuse your customers and dilute your branding.


Finally, remember to include all the essential information, such as your company name, contact information, and website address. By following these simple tips, you can create printed mailer boxes that are eye-catching and informative.


Tip #2: Use Contrasting Colours


When choosing the best colour for your printed packaging design, it’s important to use contrasting colours. This’ll ensure your box stands out. So make it more eye-catching by using a light colour on a dark background or vice versa. Plus, you can also use two similar colours with different tones, such as light blue and dark blue.


Tip #3: Make it Eye-Catching 


Design is critical for customers to open and engage with your product. Here are 3 tips for ultra-striking designs:


1. Use bright, bold colours that’ll stand out in a mailbox or on a shelf.


2. Incorporate different textures or patterns into your design to make it tactile and engaging.


3. Use clean, simple lines and shapes to create an on-trend modern look.


Tip #4: Use White Space


White space is an important design element – yet it’s often forgotten!  


Incorporating white space into your design can help to create a feeling of balance and harmony. It can also help to draw the eye to your logo, boosting your brand image.


When incorporating white space into your printed design, be sure to use it thoughtfully. Too much white space can make your design feel unfinished, while too little can make it feel cluttered and busy. Why not use an experienced printing service to ensure your packaging looks professional? 


Tip #5: Incorporate Your Branding


Printed mailer boxes are an effective way to boost brand awareness. That’s why it’s vital to incorporate your branding colours and logo onto your packaging. This can be reflected in your boxes’ colours, fonts, and overall design. Adding your branding will create a cohesive look for your business that’ll make a lasting impression on your customers.


Tip #6: Use High-Quality Images


Always use high-quality images. This means that the resolution should be at least 300 dpi, and the file format should be either TIFF or EPS. Additionally, ensure that the images you use are correctly cropped and scaled to fit the size of your mailer box. 

Tip #7: Be Creative


Take advantage of the opportunity to be creative with your printed mailer box designs. Boost brand image and make them stand out from the competition. Use bold colours and patterns; don’t be afraid to experiment with different shapes and sizes. Plenty of design templates are available online that you can use as a starting point. And if you need professional assistance, our experts are here, ready to help.


If you want to upgrade your product packaging, contact our expert team at Ace Packaging here to get started today.